Conversation with Keyestone Group General Manager Chen Jie: Established intellectual properties are a major draw for theme parks to maintain vitality

Conversation with Keyestone Group General Manager Chen Jie: Established intellectual properties are a major draw for theme parks to maintain vitality

2021-05-31

In an exclusive profile interview with Jiemiam, Keyestone Group General Manager Chen Jie shared that Keyestone Group has capitalised on favourable policy drivers to develop strategic projects across residential, hospitality, cultural, education, and other fields in the past decade in China. With the development of the Hello Kitty theme park, Keyestone Group is committed to contributing to the development of cultural tourism in Greater China.

First published in Jiemian.